Google Advertising Ecosystem

Advertising is an important source of revenue for Google.In order to maintain the healthy and sustainable development of the advertising ecosystem.Google has developed a series of products to support the stable development of the ecosystem.

Introduction to Google Advertising Ecosystem

The Google Ads ecosystem consists of four parts.Advertisers, website owners and advertiser websites and the Google Advertising System.

Advertiser Advertisers purchase advertising space through Google Ads to place brand ads and performance ads in order to increase brand awareness and improve performance.

Website owner Website owners rent advertising spaces on their websites or APPs to customers through Google Adsense. Once website users browse or click on ads, they can earn revenue.

Advertiser’s Website After the user clicks on the advertisement, he or she will jump to the advertiser’s website or application and complete an effective advertising behavior.

Google Advertising System A series of tools developed by Google for advertisers and website owners, such as Google Analytics, DoubleClick Admob and other tools.

Operation of Google Advertising Ecosystem

In order to develop Google’s advertising business, Google has formulated a series of constraint mechanisms to regulate the behavior of all parties in the system and ensure the normal operation of the ecosystem.For example, website owners cannot click on ads on their own web pages, and advertisers cannot publish terrorism-related or sexist ads.

##Benefits distribution

In the Google advertising system, value is ultimately generated when advertisers improve performance through effective traffic.Only in this way will advertisers be willing to invest more advertising dollars into the Google advertising system.To this end, Google uses a lot of manpower and new technologies to improve the performance of its advertising system and raise the entry threshold for Google Adsense and AdMOb users.At the same time, in order to filter out invalid traffic, Google also allows Chrome browser users to use ad blocking plug-ins such as Adblock so that ads can be delivered to potential user groups.

Google Ads in China

Although Google’s search business has withdrawn from China, Google’s advertising business is still operating in China, mainly providing volume buying services to Chinese overseas customers.At the same time, it also provides Adsense and Admob services for Chinese websites and APPs.

Published at: Nov 2, 2019 · Modified at: Nov 21, 2025