Individualism and Fast Consumption
Perhaps with the rise of Facebook and Twitter, the era of individuals has gradually risen. News reporting is no longer the exclusive right of the BBC or New York City; if you are on the scene, you are the anchor. The Arab Spring became the biggest event driven by the internet. Malala also became the youngest Nobel Peace Prize winner because of the internet.
Domestically, the development of Weibo is also changing the development of public events. The Guo Meimei incident, Xue Manzi’s anti-trafficking efforts, Xue Manzi’s prostitution case, Wang Gongquan’s elopement, Wang Feng’s five consecutive failures to grab headlines, MH370, the death of Wei Zexi, and the Lei Yang prostitution case. With Weibo, we can know more; without Weibo, we cannot know what it would be like.
This is the power of individuals. Mainstream media can no longer completely control the direction of public opinion. The progress of events begins to develop in a good direction under the witness of all netizens.
Entering 2016, the development of internet celebrities and live streaming has exceeded anyone’s imagination. Our imagination can hardly predict the birth of things and the development of events. This is the change brought about by the mobile internet era - personalization, the true rise of individualism. Performing arts that empty the streets are hard to reproduce, and everyone’s niche hobbies can be obtained through the internet. You don’t necessarily have to have a face that can topple cities, you don’t need five carts of wealth or profound knowledge, as long as you have characteristics, you will definitely have your own fans.
Of course, personalized things are also easy to die, because personalized things are also programmed. For others, you are personalized; for yourself, you are stubborn, conservative, and unchanging. For your fans, your unchanging nature is the reason they like you now. Suddenly one day, their tastes will change, and you will also be quickly abandoned.
On this point, Luo Pang understands it most clearly. Therefore, from the very beginning, he wanted to consume Papi Jiang all at once.
Personalized cultural propositions can be achieved without too many material conditions. For personalized items, corresponding production conditions are required. In 2013, Germany proposed the concept of Industry 4.0 to improve the overall manufacturing level. From British Industry 1.0, which arose due to the invention of the steam engine, to American Industry 2.0 represented by the Ford automobile production line, to Japanese Industry 3.0 represented by precision instruments and intelligent manufacturing, and now Germany proposes Industry 4.0 represented by personalized demand + standardized production. The development path of industry also corresponds to changes in consumer demand. Personalized and customized demand will be the norm for the next few centuries. How industrial production can satisfy personalized needs while ensuring profitability is a problem that all types of production enterprises need to consider.
Published at: Jun 5, 2016 · Modified at: Dec 12, 2025
